An alternative strategy is to back programs with a huge following. You improve your business branding by associating with a known program. When people think of the program they will come to associate it with your business. Listeners hearing the program will inadvertently be thinking about your particular business. There is now a link between the two. Businesses require branding and to be effective they must have this vital aspect present. Listeners need to recall your business so you have to find ways to accomplish this. What was mentioned earlier can help.